By adding a blog to your business website you are giving your customers a pulse on the direction of your company. You can play it and brand yourself with a cool personality that fits you and your market. We all remember Apple’s great “I’m a Mac vs. I’m a PC” portraying a super-hip Justin Long next to a stale, fat, corporate giant. How will you portray your venture?
Your business WordPress blog lets you decide who you are and where you are going. Throw in some personality and put a weekly pulse into business by throwing up a quick blog. You can learn everything you need to know here.
Business owners, what kinds of things have worked for you in developing an online personality?